Juha-Matti Santala
Community Builder. Dreamer. Adventurer.

I’m happy when people learn and are inspired

#Blaugust2025 Group Project Small joys, big smiles

Another Saturday bonus as this Saturday’s Blaugust group project is Small joys, big smiles:

Small joys, big smiles: talk about a tiny thing that makes you disproportionately happy.

In a previous job as a developer advocate running tech community activities, I always liked to mention how my most important metric for success is seeing a smile on people’s face when they leave an event.

Whether it’s developer meetups, hackathons, trainings, workshops or casual gatherings, I want to create something that helps people learn, to meet likeminded people and to become inspired by each other’s stories.

As a community builder, the most important thing I can do is help people meet each other. I get to know people closely over the years so when new people join and I learn about their interests, I can always help them to find others who have common passions.

Success of a community is a result of many daily tiny actions that over time lead to big smiles and at best, life-changing experiences and connections through new friends, jobs or business partners — whatever people end up doing together.

I love it when I run into someone in the most unexpected circumstances and hear that they’ve participated some of my workshops or meetups and those experiences have helped them enter the industry.


If something above resonated with you, let's start a discussion about it! Email me at juhamattisantala at gmail dot com and share your thoughts. In 2025, I want to have more deeper discussions with people from around the world and I'd love if you'd be part of that.